One brand. Many touchpoints.
An exploration of how one visual language can connect a screen, a printed piece and a physical space.
Concept study using illustrative artwork.
01 / THE STARTING POINT
The creative question.
The creative question: how could a brand stay recognizable when its message moves between digital and physical formats?
02 / THE APPROACH
Connecting the details.
A limited palette, geometric shapes and a consistent visual rhythm bring the different formats together. The composition explores a shared identity while leaving room for each touchpoint to have its own role.